Losing is just a normal part of competing, insists Renault chairman Carlos Ghosn who has seen his company’s fortunes swing from dominance to also rans as Formula 1 embraced new V6 turbo technology at the start of this season.
Just as crisis-struck Ferrari is grappling for traction at the start of the turbo V6 era, so too is reigning world champion Red Bull‘s French engine supplier.
Arguably, Renault erred even more than Ferrari with its first attempt at the all-new ‘power unit’ regulations, but Ghosn on Wednesday insisted Mercedes‘ dominance should not be overstated.
“This year, Mercedes is in the lead,” Ghosn is quoted by La Presse. “But when you compete, you cannot win all the time. At some point, you have to accept that. Over the last four or five years, the Renault engine won all the championships in Formula 1.” But they are not always equally treated by the media, “When we win, it’s not at all the domination of French technology, but now, the first time the Germans are ahead, we see all about the domination of Mercedes.”
Yes…. He makes a fair point……but….
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Over 4 years of dominance….. what did Renault do to capitalise on their success…… to deliver to the media what it needs to fulfil its function.
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Journalists can be very lazy, regurgitating old news or old themes. The German technology thing is a standard fallback for journalists.
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The French simply failed to be pro-active, and from a publicity perspective, wasted their four years of dominance…….. Ultimately a management failure.
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I wonder who is leading the Renault management?