1 October 2014 – Hugo Boss will become a team partner of the Mercedes Formula 1 team next season, it has been confirmed.
The announcement, which was expected, brings to an end Hugo Boss’ long association with McLaren, which began back in 1981 – over 30 years ago.
It comes as McLaren will switch from Mercedes power units to Honda in 2015.
“With Mercedes-Benz and Hugo Boss formally intensifying their existing co-operations earlier this year, extending the partnership into the brand’s Formula 1 team was a logical progression,” explained a statement to the press.
Hugo Boss will now create “high-performance teamwear” for Mercedes, while the branding of the German fashion house will appear on the 2015 Silver Arrows Formula 1 cars.
“We are delighted to welcome Hugo Boss to our family of team partners, and to further extend the existing partnership with Mercedes-Benz,” Mercedes boss Toto Wolff commented.